Matcha News
Discover the latest matcha news, shop openings, health studies, and cultural stories from around the world.
The Matcha Lover's Guide to the Lower East Side & Little Italy
A compact matcha corridor along Madison, Grand & Essex — ceremonial-grade specialists and a matcha-forward bubble tea in NYC's Lower East Side & Little Italy.
The Matcha Lover's Guide to the East Village
The best matcha in NYC's East Village — from Kyoto-sourced ceremonial bowls to a second-floor tea house and matcha mochi, with hours and a walkable route.
The Matcha Lover's Guide to SoHo & Nolita
The best matcha in SoHo & Nolita: a sustainability-minded flagship, a Japanese-inspired café, a serene tea house, and a quick-service spot — all walkable.
The Matcha Lover's Guide to Williamsburg
The best matcha in Williamsburg, Brooklyn — ceremonial-grade bowls, a viral strawberry matcha, a traditional tea house, and a cozy roastery.
The Dozy Coffee: Williamsburg's Quiet Case for Fruit-Forward Matcha
The Dozy Coffee in Williamsburg has won Brooklyn matcha drinkers over with real-strawberry and taro matcha lattes. What to order, the room, and hours.
Where to Find Matcha in Queens
Where to find matcha in Queens — from Flushing's Maiko Matcha Cafe to Japanese and Taiwanese tea houses in Bayside, Long Island City, and Astoria.
Manhattan Matcha Crawl: A Self-Guided Route
A self-guided matcha route through Manhattan's best shops — from East Village tea houses to Midtown cafés. We mapped the perfect day; walk it at your own pace, any day.
Matchaful's NYC Matcha: The Founder, the Farm, and Every Café
Founder Hannah Habes built Matchaful from a Brooklyn apartment into seven NYC cafés on one Shizuoka farm. The founder, the sourcing, and every location.
Cha Cha Matcha in NYC: Where to Find All 7 Locations
Cha Cha Matcha has seven NYC cafés — six in Manhattan, one in Brooklyn. Here's every verified location, the hours that matter, and which one to pick.
The Matcha Trend Taking Over Instagram in 2025
From vibrant green aesthetics to viral matcha art, Instagram has become the epicenter of America's matcha obsession. Here's how the platform is shaping matcha culture.
The SF Matcha Scene: What to Know Before You Order
Whether you're after a traditional whisked bowl or a creamy oat milk latte, here's how to navigate San Francisco's thriving matcha culture.
Building Atlanta's Matcha Scene: A Conversation with Dancing Goats Coffee
How Atlanta's pioneering specialty coffee roaster evolved to embrace matcha while maintaining their commitment to quality and community.
From Coffee Town to Matcha Hub: Atlanta's Tea Transformation
How Atlanta's decades-long specialty coffee culture created the perfect foundation for the city's matcha transformation.
E+ROSE Wellness Cafe: Where Health Meets Matcha
How E+ROSE Wellness Cafe transformed Atlanta's Westside Provisions into a pink-hued sanctuary for adaptogenic matcha lattes and plant-based wellness.
Atlanta's Matcha Scene: 122 Shops and Growing
From Midtown's third-wave coffee corridor to hidden tea houses in Grant Park, here's how Atlanta quietly became one of the South's best matcha cities.
Why Atlanta Is the Next Big Matcha City
The demographic, cultural, and economic forces transforming Atlanta into America's next major matcha destination.
Celebrity Matcha Moments of 2025
From red carpet matcha lattes to celebrity-owned brands, how A-listers are embracing matcha culture.
How TikTok Is Changing the Matcha Scene
From viral whipped matcha to #MatchaTok trends, how TikTok creators are reshaping matcha culture.
New Organic Certification Standards for Japanese Tea
Updated JAS organic standards for 2025 affect matcha producers.
The Sustainability Problem Facing Matcha Farms
Japanese tea farming faces climate change, labor shortages, and resource challenges.
What Do Matcha Quality Grades Really Mean?
Decoding matcha grading systems from ceremonial to culinary grade.
The Journey from Uji to Your Cup: Matcha Sourcing Explained
How Japanese matcha travels from tea farms in Uji to specialty cafes worldwide.
Why SF's Matcha Scene Is Different from NYC's
Two coasts, two matcha cultures: how Japanese heritage shaped San Francisco's traditional approach while New York embraced innovation and Instagram aesthetics.
Ceremonial vs. Culinary Grade Matcha Explained
Ceremonial vs. culinary grade matcha: what actually separates them — color, taste, price, and processing — plus when to use each and how to buy.
Behind the Bar at Steadfast Coffee Nashville
A day in the life with head barista Maya Chen and Steadfast's renowned matcha program.
How to Prepare Traditional Matcha at Home
How to make traditional matcha at home, step by step — the tools, water temperature, ratio, and whisking technique for a smooth, lump-free bowl.
The Science Behind Matcha's Health Benefits
What the research says about matcha's health benefits — L-theanine, EGCG antioxidants, calm focus, and metabolism — and where the evidence is still thin.
Want the tea? ☕
Get matcha news delivered to your inbox
No spam, just matcha. Unsubscribe anytime.