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Cookie Policy

Last updated: January 2025

What Are Cookies?

Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our site.

How We Use Cookies

Matcha Maps uses cookies for the following purposes:

Essential Cookies (Always Active)

These cookies are necessary for the website to function properly and cannot be disabled. They are only used for admin authentication and core functionality.

  • •Supabase Auth: Session management for admin access
  • •Cookie Consent: Stores your cookie preferences

User Preferences & Favorites (Functional)

These cookies enhance your experience by saving your favorite shops and browsing preferences locally. No consent required (GDPR Article 6 - functional cookies).

Data Stored:

  • •Shop IDs (e.g., 550e8400-e29b-41d4-a716-446655440000)
  • •Last visited city (e.g., new-york)
  • •Filter preferences (neighborhoods, "Open Now" filter)
  • •View preferences (map vs list)

Data NOT Stored:

  • •No personal information
  • •No browsing history
  • •No tracking data

Details:

  • •Cookie Name: matcha_maps_preferences
  • •Expiration: 90 days or until you clear your browser cookies
  • •Type: First-party only (no cross-site tracking)
  • •Legal Basis: Functional cookie (no consent required per GDPR Article 6)

How to Clear:

  • •Via browser: Settings → Privacy → Clear cookies
  • •Via Matcha Maps: Favorites page → "Clear All" button

Vercel Web Analytics (Not a Cookie)

We use Vercel Web Analytics to count page views. It is listed here for transparency, but it is not a cookie and is not part of the choice above, because it stores nothing at all on your device.

  • •Sets no cookie and stores no identifier in your browser
  • •Visitors are counted using a hash derived from the incoming request, which is discarded after 24 hours
  • •Collects page URL, referrer, country/region, device type and browser — aggregated only, and cannot identify or re-identify you
  • •Because it cannot follow you and leaves nothing behind, it runs for every visitor. To block it entirely, use your browser's tracking protection or an ad blocker.

Analytics Cookies (Optional)

These cookies help us understand how visitors interact with our website. They only run if you accept them.

  • •Google Analytics 4: sets _ga and _ga_* cookies to recognise a returning browser, measure page views and see which pages readers arrive on
  • •Provider: Google. Data is processed by Google in line with its own privacy policy
  • •We do not collect your name, email address or any other personally identifying detail through analytics
  • •Nothing is set unless you choose “Accept”

Performance Cookies (Optional)

These cookies help us monitor site performance and identify areas for improvement.

  • •Vercel Speed Insights: Page load times, Core Web Vitals, and performance metrics
  • •Anonymous, aggregated data only
  • •Used to optimize site speed and reliability

Your Choices

You have full control over which optional cookies we use. You can:

  • Accept all cookies for the best experience
  • Reject all optional cookies (analytics and performance)
  • Customize your preferences to accept only specific cookie types
  • Change your preferences at any time via the cookie settings link in our footer

Your choices are stored for 12 months. After that, you'll be asked to confirm your preferences again.

Third-Party Cookies

We use the following trusted third-party services:

Data Retention

Your cookie preferences are stored locally in your browser for 12 months. Vercel Web Analytics discards its visitor hash after 24 hours. Analytics and performance data is retained by our third-party providers according to their respective privacy policies (typically 90 days for Vercel services).

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

  • Block all cookies
  • Delete existing cookies
  • Set preferences for specific websites

Please note that blocking all cookies may affect your ability to use certain features of our website.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page will be revised accordingly.

Contact Us

If you have questions about our use of cookies, please contact us at: hello@getmatchamaps.com

Manage Your Cookie Preferences

You can update your cookie preferences at any time by clicking the link in our footer or by opening your browser's settings.