Cha Cha Matcha in NYC: Where to Find All 7 Locations

Cha Cha Matcha runs seven cafés in New York City — six in Manhattan and exactly one in Brooklyn. If you've heard otherwise, you've heard wrong: there's no Park Slope outpost, no Greenpoint shop, and nothing on Bedford Avenue. The full Brooklyn footprint is a single waterfront location in Dumbo.

Here's every NYC location, grouped by where you'd actually be when you want one, plus an honest read on what the brand is and isn't good for.

Downtown and Flatiron

Flatiron — 922 Broadway

The pink-walled flagship that turned Cha Cha Matcha into a feed fixture. Open 8 AM to 7 PM, ceremonial-grade matcha, and Wi-Fi if you want to camp for an hour.

NoHo — 327 Lafayette St

The NoHo shop leans into the food side — matcha lattes plus the healthy-bowl menu — in the same colorful template. A good downtown stop if you want something to eat with the drink.

NoMad — 1158 Broadway

The pink-and-green NoMad location is the one with outdoor seating, which makes it the warm-weather pick of the three downtown shops.

Midtown

Madison Avenue — 477 Madison Ave

The Midtown East shop, on Madison between 51st and 52nd. The most buttoned-up of the bunch — premium positioning to match the address.

Bryant Park — 501 5th Ave

Across from the New York Public Library at 5th and 42nd. Quick-service counter with light bites — built for a grab-and-go on the way through Midtown.

Moynihan Train Hall — 421 8th Ave, Suite 40

The commuter stop, inside Moynihan Train Hall at Penn Station. It opens at 7 AM on weekdays — an hour earlier than the rest — which tells you exactly who it's for.

Brooklyn

Dumbo — 55 Water St

The only Brooklyn location, near the waterfront under the bridges. Same ceremonial-grade menu, with the Dumbo view as the draw.

What Cha Cha Matcha is actually good at

Pink interiors and photo-ready drinks aren't a side effect here — they're the brand. Cha Cha Matcha has been built around its look since it opened, and the consistency across all seven shops is the point: walk into any of them and you get the same pastel set and the same ceremonial-grade menu at the same $$ price tier.

So go for the aesthetic, and go knowing what you're getting: a reliable, photogenic ceremonial-grade latte in a room designed to be photographed. If your priority is a quiet, purist bowl of usucha, this isn't that — and that's fine. Cha Cha Matcha is the easy yes when you want the drink and the picture, available on seven corners across the city.

Picking one

• Commuting through Penn? Moynihan Train Hall, open from 7 AM.
• Want to sit outside? NoMad.
• Working remotely for an hour? Flatiron, with Wi-Fi.
• Hungry too? NoHo, for the bowls.
• In Brooklyn? Dumbo is your only Cha Cha option — and the waterfront makes it an easy one.

Beyond New York

Cha Cha Matcha has also expanded west — four California locations in Century City, West Hollywood, Venice, and Beverly Hills. The NYC count, for now, stands at seven.