Cha Cha Matcha

Cha Cha Matcha on Madison Avenue in Midtown East serves ceremonial-grade Japanese matcha in a sleek, upscale setting. The cafe specializes in premium matcha drinks prepared from Japanese-origin tea, positioning itself as a dedicated matcha destination rather than a general coffee shop. Pricing sits in the moderate-to-upscale range for the neighborhood. The space reflects the brand's focus on matcha as a specialty beverage worth treating with the same seriousness as specialty coffee.