Editorial Policy
Last updated: December 2025
Our Commitment to Transparency
At Matcha Maps, we believe in being upfront about how we create content. We use a combination of artificial intelligence tools and human editorial oversight to provide you with accurate, helpful information about matcha cafes across our featured cities.
How We Use AI
We leverage AI technology to help with several aspects of content creation:
- Research assistance: Gathering information from multiple sources about matcha cafes, including menus, hours, and locations
- Content drafting: Creating initial drafts of shop descriptions, articles, and guides
- Data processing: Organizing and structuring information consistently across our directory
Our Human Review Process
How much review a page gets depends on what kind of page it is. We'd rather tell you exactly than overstate it:
- Articles and maps: A person reads and edits every one before it is published, and checks its claims against the cafes' own websites and menus.
- Shop listings: Drafted from each shop's own website and its public listing, then approved by a person before they go live. They are not individually fact-checked line by line, so if something is wrong, tell us and we'll fix it.
- Hours, ratings and contact details: Refreshed monthly from each shop's public listing.
What "Visited" Means
Most of our listings and maps are based on research, not visits. We only describe a shop from first-hand experience when a named person on our team, or a credited creator, actually went there, and we say so on the page. We never write as if we visited when we didn't.
Our Content Standards
We hold ourselves to high standards for all content:
Accuracy
We verify information from multiple sources and update content when things change. If you spot an error, please let us know at hello@getmatchamaps.com.
Specificity
We focus on concrete details rather than vague descriptions. You'll find specific menu items, brands, and prices rather than generic "great matcha" claims.
Objectivity
We describe what cafes offer rather than making subjective claims about being "the best" or "must-visit." We let the facts speak for themselves.
Attribution
All content on Matcha Maps is published under the byline "Matcha Maps Staff" to reflect our collaborative approach to content creation. This organizational attribution acknowledges that our content is the product of both AI assistance and human editorial work.
Why We're Transparent
We believe transparency builds trust. By being upfront about our use of AI:
- You know how our content is created
- You can evaluate our information with full context
- We hold ourselves accountable to our stated standards
- We contribute to responsible AI practices in publishing
Questions or Feedback
We welcome questions about our editorial process or feedback on our content. Contact us at: hello@getmatchamaps.com
Explore Our Matcha Guides
See our editorial standards in action. Browse our city guides to find matcha cafes near you.
Explore Cities