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Editorial Policy

Last updated: December 2025

Our Commitment to Transparency

At Matcha Maps, we believe in being upfront about how we create content. We use a combination of artificial intelligence tools and human editorial oversight to provide you with accurate, helpful information about matcha cafes across our featured cities.

How We Use AI

We leverage AI technology to help with several aspects of content creation:

  • Research assistance: Gathering information from multiple sources about matcha cafes, including menus, hours, and locations
  • Content drafting: Creating initial drafts of shop descriptions, articles, and guides
  • Data processing: Organizing and structuring information consistently across our directory

Our Human Review Process

How much review a page gets depends on what kind of page it is. We'd rather tell you exactly than overstate it:

  • Articles and maps: A person reads and edits every one before it is published, and checks its claims against the cafes' own websites and menus.
  • Shop listings: Drafted from each shop's own website and its public listing, then approved by a person before they go live. They are not individually fact-checked line by line, so if something is wrong, tell us and we'll fix it.
  • Hours, ratings and contact details: Refreshed monthly from each shop's public listing.

What "Visited" Means

Most of our listings and maps are based on research, not visits. We only describe a shop from first-hand experience when a named person on our team, or a credited creator, actually went there, and we say so on the page. We never write as if we visited when we didn't.

Our Content Standards

We hold ourselves to high standards for all content:

Accuracy

We verify information from multiple sources and update content when things change. If you spot an error, please let us know at hello@getmatchamaps.com.

Specificity

We focus on concrete details rather than vague descriptions. You'll find specific menu items, brands, and prices rather than generic "great matcha" claims.

Objectivity

We describe what cafes offer rather than making subjective claims about being "the best" or "must-visit." We let the facts speak for themselves.

Attribution

All content on Matcha Maps is published under the byline "Matcha Maps Staff" to reflect our collaborative approach to content creation. This organizational attribution acknowledges that our content is the product of both AI assistance and human editorial work.

Why We're Transparent

We believe transparency builds trust. By being upfront about our use of AI:

  • You know how our content is created
  • You can evaluate our information with full context
  • We hold ourselves accountable to our stated standards
  • We contribute to responsible AI practices in publishing

Questions or Feedback

We welcome questions about our editorial process or feedback on our content. Contact us at: hello@getmatchamaps.com

Explore Our Matcha Guides

See our editorial standards in action. Browse our city guides to find matcha cafes near you.

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