Matchaful

Matchaful is a female-founded matcha café in SoHo serving organic, Japanese-origin matcha prepared to specialty standards. The focus is ceremonial-grade matcha drinks rather than a broad café menu, with sourcing and preparation held to premium benchmarks. The shop carries wifi, making it functional for working visits. Matchaful's approach centers on single-origin, sustainable matcha over espresso-based drinks, positioning it as a dedicated matcha destination rather than a general coffee shop.