Established Today

Established Today is a modern minimalist cafe and lifestyle concept store on Melrose Avenue featuring carefully curated coffee, wellness products, and artisanal goods. The sleek, Instagram-worthy space combines Scandinavian design with California wellness culture, attracting creatives and health-conscious locals. Known for their specialty coffee program and unique retail offerings including crystals, skincare, and home goods, this contemporary spot embodies the intersection of coffee culture and conscious living in West Hollywood.